Similar to the MPAA, the ESRB provides the sort of system for the video computer game industry and consumers, allowing for creative expression, while mandating a proper age on the rating of the game. It was agreed that ratings would be applied, so that people would know what a game’s content is, and can purchase it or not, accordingly. The industry voluntarily abides by the ESRB code, and retailers play an essential role in enforcing it.
Interestingly, the Federal Trade Commission has reviewed all the different media rating systems available, and found that 80 % of the parents are aware of the ESRB system, with 10 % using it to determine purchasing decisions.
Mr. Taylor continued, “We also found out through other polling, that 89% of the parents monitor the contents of the game and 83% are involved in the purchase or rental of games. This is a great story to tell, and allows our industry to make games for everyone. All kinds of demographics, from seniors playing bowling games to those who enjoy first person shooter and role playing games, as well as sports, enjoy video games. And that is because we have a voluntary rating system in place that allows for that exploration.”
Many ESA Members Are Gamers
Mr. Taylor confirmed that his passion for gaming has been in existence since childhood, as is the case for many of the ESA staff members, which demonstrates its commitment to the industry. The building that houses the ESA facilities, in downtown Washington, D.C., also includes a canyon of law firms and other stereotypical governmental entities. To further demonstrate the ESA’s vested interest in the future of the gaming industry, in its third floor offices, there are monitors with each of the three game consoles, which are generally being played on a regular basis.
Most everyone involved in the ESA has a personal history with gaming and continue to enjoy game play at home. “Virtually everyone is a consumer of the industry, and recognizes where we started out before, which is creating an environment for them to do their business in, because that helps reach the consumers and we are all ultimately consumers, as well,” Mr. Taylor concluded.
Game Reviews Index
