Legendary guitarist, Joe Perry of Aerosmith, launched the Guitar Hero III: Legends of Rock debut at GameStop’s flagship New York City store recently, including a face-off tournament with thousands of aspiring rock guitarists.

Mr. Perry, who has sold more than 100 million albums worldwide and been inducted into the Rock & Roll Hall of Fame with Aerosmith, rocked out with the fans as a judge in the tournament and signed scores of games and guitar controllers.

Tom DaNapoli, Vice President of Marketing for GameStop remarked, “We were thrilled to be part of the launch of one of the season’s hottest and most anticipated games and to provide an opportunity for Guitar Hero III: Legends of Rock and Aerosmith fans to jam with Joe. At GameStop, we strive to bring power to the players through events like this that allow gamers to pursue their fantasies.”

The Guitar Hero franchise has become a pop culture phenomenon. Guitar Hero III: Legends of Rock will include explosive new content and features including a multiplayer action-inspired battle mode, grueling boss battles, a host of exclusive unlockable content and visually stunning rock venues. Fans will tear it up with master tracks from some of the most legendary rock artists in music such as Aerosmith, Metallica, The Rolling Stones, Smashing Pumpkins, Guns N’ Roses, The Sex Pistols, Rage Against the Machine, and others. Expanded online multiplayer game modes will also allow fans worldwide to compete head-to-head for true legendary rock status. Fresh downloadable content will also be offered on multiple platforms, and players can now shred to a killer set list from many of the most popular rock songs ever recorded.

For the first time ever, Guitar Hero fans will also be able to thrash and burn with new wireless guitar controllers available for each platform, including exclusive Gibson Guitar’s Les Paul model for the Xbox 360 video game and entertainment system from Microsoft, Wii™ home video game system from Nintendo, and PLAYSTATION 3 computer entertainment system. PlayStation 2 computer entertainment system gamers will also get to shred on a new exclusive shape, Gibson’s Kramer guitar, popularized by hard rockers and known for its body design, pickups, electronics and construction for furious finger fretting.

Guitar Hero III: Legends of Rock, published by RedOctane and developed by Neversoft, is rated ‘T’ for Teen by the ESRB and is now available in retail stores. Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea.

Headquartered in Grapevine, TX, GameStop Corp. is the world’s largest video game and entertainment software retailer. The company operates more than 5,000 retail stores across the United States and in sixteen countries worldwide. The company also operates two e-commerce sites, GameStop.com and EBgames.com, and publishes Game Informer(R) magazine, a leading multi-platform video game publication. GameStop Corp. sells new and used video game software, hardware and accessories for next generation video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise.

To learn more, please visit: www.guitarhero.com.